{"id":2391,"date":"2024-03-21T13:05:28","date_gmt":"2024-03-21T18:05:28","guid":{"rendered":"https:\/\/u3coffee.com\/?p=2391"},"modified":"2024-09-10T19:22:27","modified_gmt":"2024-09-11T00:22:27","slug":"laura-sommers","status":"publish","type":"post","link":"https:\/\/u3coffee.com\/interviews\/laura-sommers\/","title":{"rendered":"Laura Sommers"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-position:center top;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:1000px;--awb-max-height:563px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.3%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/8v9wluci4V8?wmode=transparent&autoplay=0\" width=\"1000\" height=\"563\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one h3 uppercase\" style=\"--awb-margin-top:0px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><p style=\"font-weight: 400;\">Laura Sommers<\/p><\/h1><\/div><div class=\"fusion-text fusion-text-1 h6\"><p style=\"font-weight: 400;\">Founder and CEO, SimplyGoodCoffee<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:100%;--awb-order-medium:1;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three h6 font-supreme\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><strong>Takeaways<\/strong><\/h3><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:auto;--awb-margin-top-large:0px;--awb-spacing-right-large:2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2%;--awb-width-medium:auto;--awb-order-medium:0;--awb-spacing-right-medium:2%;--awb-spacing-left-medium:2%;--awb-width-small:auto;--awb-order-small:0;--awb-spacing-right-small:2%;--awb-spacing-left-small:2%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 number-circle\"><p>1<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_3_4 3_4 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-flex-grow:1;--awb-margin-top-large:0px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:50%;--awb-order-small:0;--awb-flex-grow-small:1;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3 mobile-h7 no-margin-bottom\"><p>Laura launched her first coffee business\u2014Espresso Supply, Inc\u2014in 1993 as a way to support the burgeoning caf\u00e9 industry by helping them find and purchase the supplies they needed to thrive.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:auto;--awb-margin-top-large:0px;--awb-spacing-right-large:2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2%;--awb-width-medium:auto;--awb-order-medium:0;--awb-spacing-right-medium:2%;--awb-spacing-left-medium:2%;--awb-width-small:auto;--awb-order-small:0;--awb-spacing-right-small:2%;--awb-spacing-left-small:2%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4 number-circle\"><p>2<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_3_4 3_4 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-flex-grow:1;--awb-margin-top-large:0px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:50%;--awb-order-small:0;--awb-flex-grow-small:1;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5 mobile-h7 no-margin-bottom\"><p>Laura\u2019s newest endeavor, SimplyGoodCoffee, produces an automatic coffee brewer designed to help them brew caf\u00e9-quality coffee at home by adhering to the SCA\u2019s brewing standards.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:auto;--awb-margin-top-large:0px;--awb-spacing-right-large:2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2%;--awb-width-medium:auto;--awb-order-medium:0;--awb-spacing-right-medium:2%;--awb-spacing-left-medium:2%;--awb-width-small:auto;--awb-order-small:0;--awb-spacing-right-small:2%;--awb-spacing-left-small:2%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6 number-circle\"><p>3<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_3_4 3_4 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-flex-grow:1;--awb-margin-top-large:0px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:50%;--awb-order-small:0;--awb-flex-grow-small:1;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7 mobile-h7 no-margin-bottom\"><p>Laura says that 69% of at-home coffee brewers use 900 to 1100 watts, while experts recommend at least 1400 watts to optimize extraction and brew up a truly great cup of coffee.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p style=\"font-weight: 400;\"><strong>Expertise:<\/strong> entrepreneurship, coffee brewing, coffee equipment sales<\/p>\n<p style=\"font-weight: 400;\"><strong>Coffee insight:<\/strong> When you purchase coffee pods, the coffee inside is pre-staled\u2014otherwise the off-gassing from the grinds would cause the pods to explode.<\/p>\n<p style=\"font-weight: 400;\"><strong>Coffee fun fact<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Laura is excited to have the chance to run a business with technology already baked into the operating system; when she first launched Espresso Supply, Inc\u2019s website, all online orders had to be reentered by hand into the business software in order to be filled.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:4.8%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"900\" height=\"279\" alt=\"U3 Top 3 What\u2019s your favorite brewing method? automatic brewer What\u2019s your coffee drink of choice? auto-brewed coffee with a little half-and-half How many cups of coffee do you drink a day? 2 to 3\" title=\"U3 Top 3 Laura Sommers\" src=\"https:\/\/u3coffee.com\/wp-content\/uploads\/2024\/03\/U3-Top-3-Laura-Sommers.png\" data-orig-src=\"https:\/\/u3coffee.com\/wp-content\/uploads\/2024\/03\/U3-Top-3-Laura-Sommers.png\" class=\"lazyload img-responsive wp-image-2394\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27900%27%20height%3D%27279%27%20viewBox%3D%270%200%20900%20279%27%3E%3Crect%20width%3D%27900%27%20height%3D%27279%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/u3coffee.com\/wp-content\/uploads\/2024\/03\/U3-Top-3-Laura-Sommers-200x62.png 200w, https:\/\/u3coffee.com\/wp-content\/uploads\/2024\/03\/U3-Top-3-Laura-Sommers-400x124.png 400w, https:\/\/u3coffee.com\/wp-content\/uploads\/2024\/03\/U3-Top-3-Laura-Sommers-600x186.png 600w, https:\/\/u3coffee.com\/wp-content\/uploads\/2024\/03\/U3-Top-3-Laura-Sommers-800x248.png 800w, https:\/\/u3coffee.com\/wp-content\/uploads\/2024\/03\/U3-Top-3-Laura-Sommers.png 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two h4\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Laura\u2019s Coffee Origin Story<\/h2><\/div><div class=\"fusion-text fusion-text-9\"><p style=\"font-weight: 400;\">Laura is a 30-year veteran of the coffee industry whose career has one clear unifying thread: finding ways to support other coffee entrepreneurs. In 1993 she founded Espresso Supply, Inc, which provided caf\u00e9s with the equipment they needed to thrive. At the time, coffee-shop culture in the States was just starting to gain traction, but Laura explains, \u201c[equipment] was hard to get.\u201d<\/p>\n<p style=\"font-weight: 400;\">Laura saw a unique opportunity to start a business that could support that burgeoning industry while also taking care of her young family. \u201cThe primary driver for starting Espresso Supply was I had a young child and was having a family,\u201d Laura says. \u201cSo I needed employment that allowed me to have more flexibility\u2026 And I found a way to help people by giving them the tools that they need while providing me the lifestyle that I needed.\u201d<\/p>\n<p style=\"font-weight: 400;\">Laura says there were a lot of naysayers when she was first starting her business\u2014many people truly believed that caf\u00e9s would never take off in the States and that her supply company was simply too niche to be successful. Of course, neither assumption proved true. Laura stayed the course and ran that business successfully until 2021!<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two h4\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Laura&#8217;s Current Role<\/h2><\/div><div class=\"fusion-text fusion-text-10\"><p style=\"font-weight: 400;\">Laura\u2019s latest venture is her contribution to helping the specialty coffee market grow\u2014by making it easier to brew the perfect cup of coffee at home. As CEO and founder of SimplyGoodCoffee, Laura\u2019s on a mission to bring barista-worthy results to home brewers. Their one-of-a-kind brewer cuts through the complexity, allowing the true character of the roast to shine through.<\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This isn&#8217;t your average coffee maker. The SimplyGoodCoffee brewer adheres to the rigorous standards set by the <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/sca.coffee\">Specialty Coffee Association (SCA)<\/a><\/span><span style=\"font-weight: 400;\">\u2014think precise temperature, optimal wattage, and even a dedicated <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/u3coffee.com\/blog\/coffee-glossary\/\">bloom<\/a><\/span><span style=\"font-weight: 400;\"> phase for perfect coffee extraction. Laura hopes that more brewing-equipment companies will start to embrace those same standards, for the good of the whole coffee industry: &#8220;I want to make that the rule, not the exception.&#8221;<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two h4\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">What Fuels Laura\u2019s Work<\/h2><\/div><div class=\"fusion-text fusion-text-11\"><p style=\"font-weight: 400;\">Laura said that designing SimplyGoodCoffee\u2019s brewer was her way of supporting specialty coffee roasters. While they were roasting up perfect <a href=\"https:\/\/u3coffee.com\/shop\/buy-coffee\/whole-beans\/\">whole beans<\/a>, their coffees didn\u2019t always have a chance to shine because many <a href=\"https:\/\/u3coffee.com\/coffee-shorts\/7-tip-fact-daily-cups-of-coffee-u-s-consumes-2024\/\">American coffee drinkers<\/a> were using subpar brewing equipment at home, without every realizing it.<\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Laura says that presents a huge challenge for <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/u3coffee.com\/coffee-facts\/\">specialty coffee roasters<\/a><\/span><span style=\"font-weight: 400;\"> because when someone brews a subpar cup at home, they tend to assume the problem is the coffee. According to Laura, \u201cIt\u2019s very challenging if people buy [specialty coffee] and they brew it on an underpowered brewer, and it\u2019s sour because it was under-extracted or bitter because it was over-extracted. They don\u2019t become repeat customers. We\u2019ve got to [help] them get good results in their cup.\u201d By designing a coffee brewing system that took out the guess work, Laura hoped home brewers would be able to recognize how special the coffee truly was\u2014and why it was worth the price.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two h4\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">What Laura Wants Coffee Drinkers to Know<\/h2><\/div><div class=\"fusion-text fusion-text-12\"><p style=\"font-weight: 400;\">Laura hopes all coffee lovers will hear this message: \u201cBad flavors are not the fault of the coffee for the most part.\u201d<\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Most home brewers simply aren\u2019t powerful enough to brew the best cup of coffee. Laura explains, \u201cThere\u2019s 69% of people probably brewing on a 900- to 1100-watt heater. <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/u3coffee.com\/coffee-shorts\/6-tip-fact-minimum-watts-from-your-brewer\/\">You should have 1400 watts or higher<\/a><\/span><span style=\"font-weight: 400;\">,\u201d which follows SCA guidelines. Laura says it\u2019s one of the easiest things consumers can verify since wattage information is included on every brewing machine. If yours is below 1400 watts, Laura says, it won\u2019t matter how spectacular your beans are; you won\u2019t be able to brew a really great cup of coffee.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two h4\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">How Laura Cultivates Community through Coffee<\/h2><\/div><div class=\"fusion-text fusion-text-13\"><p style=\"font-weight: 400;\">Laura hopes that SimplyGoodCoffee\u2019s brewer will be a way to bridge the knowledge gap between coffee professionals and coffee consumers about <a href=\"https:\/\/u3coffee.com\/blog\/how-to-brew-coffee\/\">how to brew coffee<\/a>\u2014and help bring more coffee drinkers to the specialty coffee market. Laura explains, \u201cThere\u2019s been a lack of education for the consumer about what actually creates a great cup of coffee and what\u2019s necessary. \u2026 I have a lot of friends in the coffee business, and I want to and every one of them to be wildly successful.\u201d<\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">She hopes that her brewer will help each side better appreciate the other. She says, \u201c\u2026there are a lot of people who would truly appreciate having [specialty coffee brewed] in their homes, and they\u2019re just unaware of how to get it or how easy it is.\u201d<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three h5\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Where You Can Find Laura<\/h3><\/div><div class=\"fusion-text fusion-text-14\"><p style=\"font-weight: 400;\">SimplyGoodCoffee: <a href=\"https:\/\/simplygoodcoffee.com\/\">https:\/\/simplygoodcoffee.com<\/a><\/p>\n<p><a style=\"font-weight: 400;\" href=\"https:\/\/u3coffee.com\/\"><em>U3 Coffee<\/em><\/a><span style=\"font-weight: 400;\"><em> exists to create the most meaningful coffee experience for millions of mindful, motivated humans like you. Because here, we\u2019re United by Coffee.<\/em><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":2392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[216,70,219],"tags":[],"class_list":["post-2391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneur","category-interviews","category-other"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Laura Sommers | SimplyGoodCoffee | U3 Coffee Interview<\/title>\n<meta name=\"description\" content=\"Discover the secret to brewing caf\u00e9-quality specialty coffee at home! 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