{"id":1937,"date":"2024-01-16T21:37:56","date_gmt":"2024-01-17T03:37:56","guid":{"rendered":"https:\/\/u3coffee.com\/?p=1937"},"modified":"2024-09-10T19:27:50","modified_gmt":"2024-09-11T00:27:50","slug":"brian-franklin-doubleshot-coffee-company","status":"publish","type":"post","link":"https:\/\/u3coffee.com\/interviews\/brian-franklin-doubleshot-coffee-company\/","title":{"rendered":"Brian Franklin"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-position:center top;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:1000px;--awb-max-height:563px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.3%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/12H6aRVlL58?wmode=transparent&autoplay=0\" width=\"1000\" height=\"563\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one h3 uppercase\" style=\"--awb-margin-top:0px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Brian Franklin<\/h1><\/div><div class=\"fusion-text fusion-text-1 h6\"><p style=\"font-weight: 400;\">Founder, Owner, and Roastmaster, DoubleShot Coffee Company<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:100%;--awb-order-medium:1;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three h6 font-supreme\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><strong>Takeaways<\/strong><\/h3><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:auto;--awb-margin-top-large:0px;--awb-spacing-right-large:2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2%;--awb-width-medium:auto;--awb-order-medium:0;--awb-spacing-right-medium:2%;--awb-spacing-left-medium:2%;--awb-width-small:auto;--awb-order-small:0;--awb-spacing-right-small:2%;--awb-spacing-left-small:2%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 number-circle\"><p>1<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_3_4 3_4 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-flex-grow:1;--awb-margin-top-large:0px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:50%;--awb-order-small:0;--awb-flex-grow-small:1;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3 mobile-h7 no-margin-bottom\"><p>Brian founded DoubleShot Coffee Company in Tulsa, OK, in 2004 with just an espresso machine, a roaster, and a brewer.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:auto;--awb-margin-top-large:0px;--awb-spacing-right-large:2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2%;--awb-width-medium:auto;--awb-order-medium:0;--awb-spacing-right-medium:2%;--awb-spacing-left-medium:2%;--awb-width-small:auto;--awb-order-small:0;--awb-spacing-right-small:2%;--awb-spacing-left-small:2%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4 number-circle\"><p>2<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_3_4 3_4 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-flex-grow:1;--awb-margin-top-large:0px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:50%;--awb-order-small:0;--awb-flex-grow-small:1;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5 mobile-h7 no-margin-bottom\"><p>Today Brian owns a successful caf\u00e9 that serves hundreds of customers a day, a thriving wholesale business, an online platform, and a coffee farm, and he launched a successful Kickstarter for to publish book about his coffee journey.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:auto;--awb-margin-top-large:0px;--awb-spacing-right-large:2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2%;--awb-width-medium:auto;--awb-order-medium:0;--awb-spacing-right-medium:2%;--awb-spacing-left-medium:2%;--awb-width-small:auto;--awb-order-small:0;--awb-spacing-right-small:2%;--awb-spacing-left-small:2%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6 number-circle\"><p>3<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_3_4 3_4 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-flex-grow:1;--awb-margin-top-large:0px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:50%;--awb-order-small:0;--awb-flex-grow-small:1;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7 mobile-h7 no-margin-bottom\"><p>Brian\u2019s singular focus has been educating coffee drinkers about how truly incredible coffee can taste.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p style=\"font-weight: 400;\"><strong>Expertise: <\/strong>roasting, caf\u00e9 ownership, entrepreneurship, coffee agriculture<\/p>\n<p style=\"font-weight: 400;\"><strong>Coffee insight:<\/strong> Coffee beans aren\u2019t beans at all; they\u2019re the seeds of coffee cherries, which grow in mountainous and tropical regions.<\/p>\n<p><strong>Fun Fact<\/strong>: <span style=\"font-weight: 400;\">Brian was the subject of a documentary, <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/cappuccinomovie.com\/\">The Perfect Cappuccino<\/a><\/span><span style=\"font-weight: 400;\">, which covered his successful legal battle with Starbucks over the name DoubleShot.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:4.8%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"900\" height=\"279\" title=\"U3 Top 3 Brain Franklin\" src=\"https:\/\/u3coffee.com\/wp-content\/uploads\/2024\/01\/U3-Top-3-Brain-Franklin.png\" data-orig-src=\"https:\/\/u3coffee.com\/wp-content\/uploads\/2024\/01\/U3-Top-3-Brain-Franklin.png\" alt class=\"lazyload img-responsive wp-image-2086\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27900%27%20height%3D%27279%27%20viewBox%3D%270%200%20900%20279%27%3E%3Crect%20width%3D%27900%27%20height%3D%27279%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/u3coffee.com\/wp-content\/uploads\/2024\/01\/U3-Top-3-Brain-Franklin-200x62.png 200w, https:\/\/u3coffee.com\/wp-content\/uploads\/2024\/01\/U3-Top-3-Brain-Franklin-400x124.png 400w, https:\/\/u3coffee.com\/wp-content\/uploads\/2024\/01\/U3-Top-3-Brain-Franklin-600x186.png 600w, https:\/\/u3coffee.com\/wp-content\/uploads\/2024\/01\/U3-Top-3-Brain-Franklin-800x248.png 800w, https:\/\/u3coffee.com\/wp-content\/uploads\/2024\/01\/U3-Top-3-Brain-Franklin.png 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two h4\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Brian\u2019s Coffee Origin Story<\/h2><\/div><div class=\"fusion-text fusion-text-9\"><p style=\"font-weight: 400;\">After getting interested in the art of brewing coffee, Brian was flipping through catalogs when he came across a home roaster. \u201cAnd I thought, \u2018Oh. It never occurred to me that all coffee was roasted by somebody,\u2019\u201d he recalls. Initially he thought roasting from home would be too messy and difficult for a beginner.<\/p>\n<p style=\"font-weight: 400;\">But the idea of roasting his own coffee stuck with him. He bought a fluid bed roaster and a copy of Ken David\u2019s <em>Home Coffee Roasting.<\/em> He describes the first sip of his home-brewed coffee as an \u201cepiphany\u201d: \u201cI\u2019d never had coffee that wasn\u2019t stale before that. So it was my first time having fresh coffee.\u201d Six years later he opened DoubleShot with the goal of introducing other people to how amazing coffee could truly taste.<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/u3coffee.com\/product\/ambergris-espresso-blend\/\">Click here to find DoubleShot Coffee Company\u2019s Ambergris Espresso Blend in the U3 Coffee Exchange!<\/a><\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two h4\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Brian\u2019s Current Role<\/h2><\/div><div class=\"fusion-text fusion-text-10\"><p style=\"font-weight: 400;\">Brian has served as the founder, owner, and sole roaster at DoubleShot since 2004. Brian describes the original operation as \u201cbare bones\u201d: \u201cWe had an espresso machine, a coffee roaster, and a brewer.\u201d<\/p>\n<p style=\"font-weight: 400;\">Today, DoubleShot\u2019s home is a nineteenth-century barn, which Brian purchased in Berne, IN, and had dismantled and reconstructed near downtown Tulsa. Brian says his staff of 17 to 20 people serves hundreds of customers every day while also running a successful wholesale business and online sales platform.<\/p>\n<p><span style=\"font-weight: 400;\">In 2023, Brian purchased his own coffee farm based in Nicaragua, and he\u2019s currently working on a book about his experiences in the coffee industry. He also launched <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/dailycoffeenews.com\/2023\/03\/15\/equipment-brand-native-design-launches-with-brewers-tampers-and-more\/\">Native Design<\/a><\/span><span style=\"font-weight: 400;\">, an online platform for brewing equipment and accessories, including the <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/native.design\/products\/the-launchpad\">Launchpad<\/a><\/span> <span style=\"font-weight: 400;\"><a href=\"https:\/\/u3coffee.com\/blog\/the-best-pour-over-coffee-makers\/\">pour-over brewing station<\/a><\/span><span style=\"font-weight: 400;\">\u2014Brian\u2019s own design.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two h4\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">What Fuels Brian\u2019s Work<\/h2><\/div><div class=\"fusion-text fusion-text-11\"><p style=\"font-weight: 400;\">Brian says his mission has been the same since he first dreamed of his own coffee business: to show people what a truly incredible cup of coffee tastes like. That started with educating his customers, many of whom came in looking for sweetened, creamy coffee drinks.<\/p>\n<p style=\"font-weight: 400;\">Brian wanted people to learn to appreciate the taste of the coffee he\u2019d worked so hard to create, not water it down with other flavors. He admits that focus made him a bit \u201crigid\u201d and earned him a reputation for being gruff, even refusing to serve customers who didn\u2019t understand his vision.<\/p>\n<p><span style=\"font-weight: 400;\">Today he says he takes a more incremental approach to educating coffee drinkers. \u201cPeople come in and try to order a mocha or something, and I try to get them to drink a latte,\u201d he says. \u201cAnd then I try to get them to drink an Americano, and I try to get them to not put milk in it. We\u2019re trying to get them to taste what coffee actually is.\u201d<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two h4\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">What Brian Wants Coffee Drinkers to Know<\/h2><\/div><div class=\"fusion-text fusion-text-12\"><p style=\"font-weight: 400;\">Brian says if coffee drinkers feel like they need sweeteners or creamy additives to make their coffee taste good, he\u2019s got one piece of advice: \u201cThey need to <a href=\"https:\/\/u3coffee.com\/blog\/5-tips-for-choosing-the-right-coffee-beans\/\">drink better coffee<\/a>.\u201d<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two h4\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">How Brian Cultivates Community through Coffee<\/h2><\/div><div class=\"fusion-text fusion-text-13\"><p style=\"font-weight: 400;\">Brian says his first visit to <a href=\"https:\/\/u3coffee.com\/coffee-glossary\/\">origin<\/a> reshaped the way he understood coffee and his role in educating consumers. \u201cTouching the coffee trees and the coffee cherries and smelling the coffee flowers and meeting the people who pick the coffee and the people who take care of the farm,\u201d he says, \u00a0\u201cchanged my perception of coffee and the responsibility that I have as a roaster and a person who brews coffee, a barista, to take more care and to explain to the customers how much goes into coffee before we get it.\u201d<\/p>\n<p style=\"font-weight: 400;\">Brian says it inspired his commitment to know the people he bought coffee from and understand the work of growing, harvesting, and processing coffee. That mission to connect the entire process from farm to consumer culminated in early 2023 when Brian got the opportunity to purchase his own coffee farm in Nicaragua. In 2023, they planted 5,800 coffee trees, and Brian hopes to have their first harvest in 2025. All of that gives him a sense of pride and gratitude for his loyal customer base and \u201c\u2026the things that we\u2019ve been able to manage to pull off somehow from this little, tiny caf\u00e9 in Tulsa.\u201d<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three h5\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Where You Can Find Brian<\/h3><\/div><div class=\"fusion-text fusion-text-14\"><p style=\"font-weight: 400;\">DoubleShot Coffee: <a href=\"https:\/\/www.doubleshotcoffee.com\/\">doubleshotcoffee.com<\/a><\/p>\n<p style=\"font-weight: 400;\">Native Design: <a href=\"https:\/\/native.design\/\">native.design<\/a><\/p>\n<p style=\"font-weight: 400;\">Brian\u2019s book: <a href=\"https:\/\/purist.coffee\/\">purist.coffee<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":1938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[216,70,217],"tags":[],"class_list":["post-1937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneur","category-interviews","category-roaster"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brian Franklin | DoubleShot Coffee Company | U3 Coffee Interview<\/title>\n<meta name=\"description\" content=\"Meet Brian Franklin, \u201ccoffee purist\u201d and founder of DoubleShot Coffee! 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